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Typography Insight

Toolkit for learning & teaching typography
Thesis project for MFA Design&Technology, Parsons The New School for Design

Typography Insight is an iPad application which introduces new ways of learning and teaching typefaces. I started the project from my love for typography and evolving mobile platforms. It was inspired by my own experience in typography classes when I was in design school.

The students in the first typography class are supposed to memorize and understand the form of historically important typefaces such as Garamond, Baskerville, Bodoni, Century and Helvetica. But as a beginner, it is not easy to see the differences. In traditional paper textbook, it is difficult to compare, to observe subtle detail shapes or to find the relationships. Even though we can use computer or can draw types using tracing paper to see the form of typefaces, it is a time consuming process and limits more deeper study.

Typography Insight leverages technological evolution in tablet devices such as a touch interface and high resolution display to visualize, manipulate typeface. It provides features such as gesture-based specimen, sample text/paragraph, comparison, exploration and terminology. In all of the features, typefaces are scalable in clear vector graphics so user can observe and understand the detail form of typefaces.

Typography Insight has been launched to the App Store in June 2011 and has been selected as iPad App of the week, Staff Favorites and What's Hot in 118 different countries.

Work type Individual - Design&Development
Date 2011 May(v1.0) - Present (v3.3)
Environment Design : Handdrawing, Photoshop
Development : iOS SDK 3.2, Xcode, Objective-C, Open Type Fonts
Dimension 1024x768px
Platform iPad
Download iPad Version iPhone Version
Web site